FEATURES

Mixed messages: Wading through the lab-grown diamond debate

The 4 Cs are usually part of the selling process when it comes to diamonds, but at Toronto's Fair Trade Jewellery Co., you can add '3P' to the conversation. As a triple bottom line company, the atelier operates on the 'people, planet, profit' business model, which encourages social responsibility and sustainability.
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FEATURES

Missed opportunity: Gemmology stories from the frontlines

The best way to gauge the growth, direction, and trends of any industry is by listening to what is being spoken about at the retail level. Even though companies and industry leaders aim to drive the market by introducing new products and trends, ultimately, retail sales associates and consumers play a significant part in determining the success or failure of any business decision.
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BUYERS’ GUIDE
Each year, we endeavour to bring you the most comprehensive and accurate listings of manufacturers and suppliers to the Canadian market.+ Click to Search
APPRAISER’S NOTEBOOK

Resale valuations: Creating specialized services to meet the client’s needs

Perhaps it's the extended economic worries, the high price of gold, or just another cyclical trend, but the public's need to understand the value of the jewellery they plan to sell has increased significantly in recent years. Most people have deeply ingrained misconceptions about what their jewellery is 'worth' and often become angry or disillusioned when they try to sell it.
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