Category Archives: Bridal Jewellery

To the max (Part 3)

Getting the most out of your bridal sales Part 3 of 3 By Brad Huisken Sending holiday cards and developing a company newsletter are two more methods to help maintain a long-term relationship with your bridal customer. Greeting cards are … Continue reading

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To the max (Part 2)

Getting the most out of your bridal sales Part 2 of 3 By Brad Huisken The first, and perhaps best, way to begin establishing a relationship with a bridal client is accomplished through having a meaningful non-business conversation. With a … Continue reading

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Going against the grain (Part 2)

Why brides will be looking for fancy cuts this year Part 2 of 2 By Nicole MacIntyre At Barclay’s Fine Custom Jewellers in Victoria, owner Geoffrey Beattie finds emerald cuts to be the third-most popular diamond shape. In general, he … Continue reading

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To the max (Part 1)

Getting the most out of your bridal sales Part 1 of 3 By Brad Huisken As a profession, jewellery sales encompass much more than selling as much as possible to the greatest number of customers. Of course, that’s the goal … Continue reading

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Going against the grain (Part 1)

Why brides will be looking for fancy cuts this year Part 1 of 2 By Nicole MacIntyre In Adina Weinstein’s social circle, the standard engagement diamond is at least a carat. So when the Montreal woman and her fiancé set … Continue reading

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The heart of the matter (Part 2)

Part 2 of 2 By Ron Dupuis In the mid-1760s, simplified rococo open hearts in silver or gold were outlined with a thin, narrow, gentle swirl of ribbons; white enamel was sometimes used to indicate purity. Seed pearls decorated monogrammed … Continue reading

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