Category Archives: Jewellery Retailer Profiles

Sister Act— Matsu Jewellery takes a soft-sell approach to a tough business (Part 5)

Part 5 of 5 By Jacquie De Almeida Long considered a less-than-precious metal, silver has gained greater acceptance among designers and consumers alike, with more designs these days including diamonds, the epitome of luxury. Changing with the times is critical … Continue reading

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Sister Act— Matsu Jewellery takes a soft-sell approach to a tough business (Part 4)

Part 4 of 5 By Jacquie De Almeida While most would agree the Great Recession hurt the luxury industry overall, it did help boost certain areas, sterling silver being one of them. Skyrocketing gold prices created a new market for … Continue reading

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Sister Act— Matsu Jewellery takes a soft-sell approach to a tough business (Part 3)

Part 3 of 5 By Jacquie De Almeida Like many designers starting out, Jennifer Shigetomi of Matsu Jewellery in Toronto says consignment was not her preference in the beginning when it came to opening accounts. However, she notes that for … Continue reading

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Sister Act— Matsu Jewellery takes a soft-sell approach to a tough business (Part 2)

  Part 2 of 5 By Jacquie De Almeida For a business that started out in Jennifer Shigetomi’s basement, times have changed. Matsu Jewellery in Toronto now produces about 4000 pieces of gold and sterling silver jewellery a year. About … Continue reading

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Sister Act— Matsu Jewellery takes a soft-sell approach to a tough business (Part 1)

Part 1 of 5 By Jacquie De Almeida Jennifer Shigetomi and her sister, Lisa, are the best of friends. That’s a good thing, because they’re also business partners. As the owners of Matsu Jewellery in Toronto, the relationship the two … Continue reading

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