Category Archives: Jewellery Store Marketing

Keep calm and carry on (Part 3)

How you can survive the Target invasion Part 3 of 3 By Sara Duck Here are a few tips to help prevent big-box retailers from eating into your bottom line. ● Be innovative. If jewellery retailers want to remain current … Continue reading

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Going high-tech (Part 3)

A checklist for buying CAD Part 3 of 3 By Shele Letwin Now that you’ve chosen to incorporate CAD into your store, the next decision to be made is where to set up the workstation. ● Most store owners opt … Continue reading

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Keep calm and carry on (Part 2)

How you can survive the Target invasion Part 2 of 3 By Sara Duck Are you ready for the Target’s entry into the Canadian marketplace? “Big-box stores like Target offer their customers convenience,” says Amanda Gizzi, director of consumer communications … Continue reading

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Going high-tech (Part 2)

A checklist for buying CAD Part 2 of 3 By Shele Letwin Once you’ve made up your mind, the next step is to consider your options. Hopefully by the time you’re done reading this article, you’ll have a better idea … Continue reading

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Keep calm and carry on (Part 1)

How you can survive the Target invasion Part 1 of 3 By Sara Duck Everyone loves a great deal. That’s why many Canadians head south across the border to the United States in hopes of scoring some major bargains at … Continue reading

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To the max (Part 3)

Getting the most out of your bridal sales Part 3 of 3 By Brad Huisken Sending holiday cards and developing a company newsletter are two more methods to help maintain a long-term relationship with your bridal customer. Greeting cards are … Continue reading

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