Category Archives: Platinum
VicenzaOro ‘Choice’ 2011 (Part 4)
Part 4 of 4 By Jacquie De Almeida Diversification is one concept retailers themselves have embraced over the last few years. Silver sales in the last three years have soared, as did cost of the metal. The comparatively low cost … Continue reading
VicenzaOro ‘Choice’ 2011 (Part 3)
Part 3 of 4 By Jacquie De Almeida The sky-high cost of gold and diamonds continues to be the main cause for concern for exhibitors at VicenzaOro’s ‘Choice’ and About J, said Valentina Borri, brand manager for Stefan Hafner. Both … Continue reading
VicenzaOro ‘Choice’ 2011 (Part 2)
Part 2 of 4 By Jacquie De Almeida The mood at VicenzaOro ‘Choice’ and About J appeared upbeat, with few expressing anxiety about Italy facing its own financial problems. (Italy is Europe’s third-largest economy.) The growing crisis in the Euro … Continue reading
Platinum: Not just for the bride and groom (Part 3)
Part 3 of 3 By Nicole MacIntyre One of platinum’s biggest selling features—its weight—may also be its greatest impediment to broader appeal. While it costs slightly more than gold at the moment, it is heavier. Those who can afford … Continue reading
Platinum: Not just for the bride and groom (Part 2)
Part 2 of 3 By Nicole MacIntyre With a marketing trend to equate platinum with a higher level of service and quality across the retail world, there’s little need to educate customers about why they should upgrade. “It just … Continue reading
