Inside the current issue

  • Stock up on the right bait

    In this last article on fishing for sales, we will examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. So far, we have discussed finding the proper location (i.e. the hot spots) and using the right equipment (meaning, selling skills and knowledge). This time, we will look at the importance of using the right bait. I would like to start off by sharing with you a story that illustrates perfectly what we see going on in the world of sales today.


  • Are you using the right equipment?

    Last time, we discussed the importance of finding the right location—or hot spot—when it comes to fishing and sales. Now we turn our attention to the importance of using the right equipment, by which I’m referring to your selling skills and knowledge.


  • Finding the hot spots when selling

    Last time, I shared with you the concepts of successful fishing and how it relates to the sales floor. In short, there are three important things you will need to find success in fishing: the right location, the right equipment, and the right bait. If you are missing anyone of these important factors, your fishing trip will not be very successful. Today, I am going to discuss the importance of finding the right location in greater detail. Let’s face it, you can have the right equipment and bait, but if there are no fish around, you would just be wasting your time.


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