Hera Jewellery launches new website

by eyetee | August 27, 2013 1:28 pm

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Symbols of a Greek goddess and images conveying the strength and grace of the independent woman are at the heart of Hera Jewellery’s redesigned website.

Also central to the site—www.designsbyhera.com[2]—is a new advertising campaign that highlights the motto ‘Live Life.’ It’s a mantra Toronto-based designer, Hera Arkarakas, embraced after losing her husband, Varuj, to cancer in 2009.

The new ad campaign also coincides with the release of Hera’s 2013 fall/winter collection, which was inspired by the beach, the movement of palm trees, the ebb and flow of the ocean, and the peacock feather, a symbol for the goddess, Hera.

‘Live Life’ by Hera combines touches of 18-karat gold with silver that are accented with diamonds and uniquely cut gemstones.

Source URL: https://www.jewellerybusiness.com/news/hera-jewellery-launches-new-website/

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