December 10, 2012
How does Longines celebrate 180 years in business?
Invite 180 celebrity guests, local politicians, journalists, and representatives of the Swatch Group to Saint-Imier, Switzerland, the village where it was founded.
With speakers like Nick Hayek, president of the executive group management board of the Swatch Group, and Walter von KÃ¤nel, director of Longines, the gathering paid homage to Auguste Agassiz, who in 1832 became an associate of a watch trading office installed in Saint-Imier, and laid the foundation for what would later become Longines.
The day’s highlights also included the official reopening of the Longines Museum, a newly refurbished space offering a structured presentation of the last 180 years.
“It has always been Longines’ and the Swatch Group’s strategy to invest in Saint-Imier in order to preserve the Swiss identity and the one of this valley,” Hayek said.
A book by Pierre-Yves Donzé, Longines”“From a Family Business to a Global Brand, was commissioned to mark the milestone. The book retraces the company’s origins to the present day, providing a behind-the-scenes look at the strategic and political decisions that have shaped the company.
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