Royal Asscher subsidiary offering lab-grown diamonds

by eyetee | December 21, 2009 12:00 am

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Royal Asscher Diamond Company is now offering laboratory-grown diamonds online through a subsidiary company.

Mine Diamonds—a direct-to-consumer venture—will sell lab-grown diamonds in orange, yellow, blue, and pink, in a variety of hues and saturations. The diamonds, which are created using the high-pressure, high-temperature (HPHT) method, will be offered as loose stones or as finished jewellery, including rings, pendants, and earrings.

Lab-grown diamonds—which are physically, chemically, and optically identical to their natural counterparts—have become a viable option among consumers on an environmental, scientific, and financial level.

“Laboratory-grown diamonds are a pioneering concept in our industry and we believe that under the guidance of our 150-year-old reputation for innovation, gemmological excellence, and ethics, Mine Diamonds offers a unique opportunity for everybody that loves coloured diamonds,” said Mike Asscher of Mine Diamonds.

Source URL: https://www.jewellerybusiness.com/news/royal-asscher-subsidiary-offering-lab-grown-diamonds/