Thomas Sabo announces partnership with Rita Ora

July 3, 2019

Rita Ora has been named global brand ambassador for Thomas Sabo.[1]
Rita Ora has been named global brand ambassador for Thomas Sabo.

Singer-songwriter Rita Ora has been named global brand ambassador for Thomas Sabo.

Ora will be the face of the jewellery and watch company for the next two years, beginning with the brand’s autumn/winter 2019 campaign. The collection, which was captured by New York City-based photographer Cass Bird, focuses on bright colours and unique statements, including lucky charms and cat motifs.

“Wearing jewellery is transforming—through its shine and sparkle,” says Ora. “My campaign aims to empower women to experience this magical boost of jewellery and to inspire other women to create personal looks full of energy and liveliness.”

Endnotes:
  1. [Image]: https://www.jewellerybusiness.com/wp-content/uploads/2019/07/SA_RitaOra.jpg

Source URL: https://www.jewellerybusiness.com/news/thomas-sabo-announces-partnership-with-rita-ora/