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of the beholder
How experience and close observation can save you money
E very day, we use our five senses to observe and
interact with the world around us. In most cases,
the interaction is passive. Take the simple act
of driving down the street—we use our eyes to see the
traffic around us and our hands and feet to manoeuvre
the car safely.
42 JB_Feb13.indd 42
If you were to place a professional race car driver
behind the wheel, they would likely perceive their
surroundings in a completely different way. For instance,
they would feel any slight change in the tire pressure
through the steering wheel; their eyes would inform
them about trafﬁc conditions four or ﬁve cars ahead;
and their ears would be able to tell them how well the
engine is running.
©Image from BigStockPhoto.com
By Hemdeep Patel
Jewellery Business / February 2013
1/22/13 4:17:23 PM