The countdown is on for JCK Las Vegas[2], and attention is turning to the show’s plethora of planned events. A particular highlight for those looking to expand their knowledge is the annual offering of JCK Talks[3], a series of sessions intended to help retailers thrive in the modern market.
Covering everything from harassment in the jewellery industry and the legality of lab-grown diamonds to customization, social media, and the fate of brick-and-mortar retail, the 2018 talks encompass a broad variety of timely topics affecting both the day-to-day and big-picture considerations inherent in retail.
Some of this year’s highlights include:
‘The Evolution of Brick and Mortar[4],’ presented by Harris Botnick[5] of Worthmore Jewelers from 11 to 11:45 a.m. on May 31;
‘Keeping Up With Custom – Keeping Up With the Furious Demand for Customization[6],’ presented by Stuller[7] from 2 to 2:45 p.m. on May 31;
‘Identifying Synthetic Diamonds[8],’ presented by the Gemological Institute of America[9] (GIA) from 9 to 11 a.m. on June 1;
‘Just the Facts: What the Jewellery Industry Must Know About Harassment[10],’ presented by Tiffany Stevens[11] of the Jewelers Vigilance Committee[12] (JVC) from 11:15 a.m. to 12 p.m. on June 1; and
‘Mobile Marketing, Social Media 101, Gamification, and Selling on Social[13],’ a social event led by Ben Smithee[14], Alexandra Brown[15], and Daniel[16] and Elise Poeana[17] of the Smithee Group, Jennifer Shaheen[18] of Technology Therapist (a past JB contributor[19]), and Gus Garcia of Bottom Line Group, running from 3 to 4:30 p.m. on June 3.
Sessions are scheduled for all four days of the show. For more details, visit the JCK website[20].
Keeping Up With Custom – Keeping Up With the Furious Demand for Customization: http://lasvegas.jckonline.com/en/Sessions/59020/Keeping-Up-with-Custom--Keeping-up-with-the-furious-demands-for-customization
Gemological Institute of America: https://www.gia.edu/
Just the Facts: What the Jewellery Industry Must Know About Harassment: http://lasvegas.jckonline.com/en/Sessions/59028/Afternoon-with-the-Associations--Just-The-Facts-What-The-Jewelry-Industry-Must-Know-About-Harassment
Mobile Marketing, Social Media 101, Gamification, and Selling on Social: http://lasvegas.jckonline.com/en/Sessions/60610/Sip-and-Learn-Social-Mobile-Marketing-Social-Media-101-Gamification-and-Selling-on-Social
Ben Smithee: http://lasvegas.jckonline.com/en/Contributors/5749774/Ben-Smithee
Alexandra Brown: http://lasvegas.jckonline.com/en/Contributors/5749751/Alexandra-Brown