Rembrandt Charms has launched Charms That Give Back, a new philanthropic program that donates a portion of proceeds from select charm sales to charitable organizations.

The initiative supports a range of causes, including cancer research, children’s health, military and first responder families, adaptive sports, autism advocacy, animal welfare, hunger relief, Alzheimer’s research, and disaster relief.

Eric Lux, president of Rembrandt Charms, said the program is designed to give customers an opportunity to support causes they care about through their jewellery purchases. “Every charm tells a story, and through Charms That Give, those stories now have the power to support causes that matter deeply to our customers, retailers, and communities.”

Founded in 1970 and serving the U.S. and Canada, Rembrandt Charms said the initiative builds on its focus of creating keepsake jewellery by connecting individual charms with charitable giving.

The company is also inviting nonprofit organizations to partner through customized fundraising programs aimed at raising awareness and financial support for their missions.

The Charms That Give Back collection is now available through participating retailers and Rembrandt Charms’ charitable partnership program.