The fees charged by credit card companies have long been a thorn in the side of retailers. To really make a difference in your bottom line, it may work better to start thinking outside the box when it comes to how your customers pay.
Today’s consumers are not as interested in what you’re selling as in how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweller to be about more than just the value of their purchase.
Whether you decide to work with an outside CAD provider or hire a designer to work in-house, you must be aware of the growing pains you will need to navigate before you can fully reap the rewards of custom design.