Today’s consumers are not as interested in what you’re selling as in how you can help them find exactly what they’re looking for. Many expect their relationship with their jeweller to be about more than just the value of their purchase.
The Canadian Gemmological Association has been a mainstay of the nation’s gem sector since it branched off from Gem-A 60 years ago, offering a plethora of educational opportunities and chances to connect.
Across industries, trade show business has declined substantially for the first time in 25 years. Trade shows still hold significant value and importance, but they need innovation. How can we make the experience more worthwhile for people?