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Canadian shows: A marketplace of must-haves

By Jacquie De Almeida

14-karat rose gold engagement ring by Zeghani by Simon, with round white diamonds (.23 ctw).
14-karat rose gold engagement ring by Zeghani by Simon, with round white diamonds (.23 ctw).

John Azadian is a busy man. Between visiting the overseas factories where his collections of Di Donna jewellery are made, and running the operation from his Montreal office, he is sometimes a little short on time.

Which is why when clients asked him to come up with jewellery that retails for less than $100, he turned to independent freelance designers and bought their original sketches, copyrights and all. It was how Azadian was able to launch an exclusive line of gold-plated and synthetic stone jewellery in time for the Canadian jewellery trade shows in August.

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