Armadani, the Italian gold jewellery division of Richline Jewelry, has launched a retail support program aimed at helping independent jewellers during the fall and holiday selling seasons. The program was developed in partnership with the Italian Trade Agency (ITA).

“As we head into the Fall and Holiday selling season, we’re excited to provide our retail partners with more than an exceptional Italian gold collection. We’re delivering a complete business solution,” says Richard Katz, SVP of Richline Jewelry. “Through our partnerships with the ITA, we have developed innovative digital merchandising tools and localized marketing support, making it easier for retailers to offer a broader assortment of beloved Italian gold, to optimize their inventory, and to connect with consumers through compelling campaigns.”

The program includes several components:

• Virtual merchandising: A hybrid in-store and virtual model allows retailers to display a wider assortment of Made in Italy gold jewellery without holding additional physical inventory, reducing costs tied to importing and storage.
• Digital sales tools: A digital catalog offers product details and real-time pricing, alongside online training materials for sales associates. The platform also supports in-store searches, special orders, and online purchasing.
• Localized marketing: Working with an advertising agency, Armadani produced a branded campaign that retailers can adapt to their local markets. The 2026 creative includes lifestyle imagery, digital assets, and promotional materials, with options tailored to a retailer’s location, customer base, and budget.

The initiative builds on Armadani’s existing partnership with the ITA, which supports the company’s White Label Italian Gold Collection in the U.S. market.

The program is available now to retail partners carrying the Armadani collection.