Aurélie Pépion has been named Birks Group’s new vice-president of omnichannel sales and operations. Bringing more than 13 years of luxury brand management experience to the role, Pépion is a seasoned manager who has overseen retail, wholesale, merchandising, and marketing components in the Canadian market.
She joins the company after a nine-year stint at Swarovski, where she most recently served as the brand’s managing director for Canada. Pépion also has experience at Gucci Group Watches and Puig Prestige, and holds degrees in technology and business.
“I am very pleased to welcome Aurélie Pépion to Birks Group,” said Jean-Christophe Bédos, the brand’s CEO. “Her experience and knowledge in the luxury jewellery retail industry, as well as her omnichannel expertise, will be key assets for Birks Group as we continue the development of the Birks product brand and the transformation of our store network in Canada.”