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Birks & Mayors takes on new corporate name

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Less than two months after rebranding its corporate identity, Birks & Mayors has now changed its corporate name to Birks Group Inc.

Birks & Mayors has changed its corporate name to Birks Group Inc.

“The change in the corporate name to Birks Group Inc. better represents our corporate structure as the companies forming part of the Birks Group carry on business under the retail brands of ‘Maison Birks’ across Canada, ‘Mayors’ in the states of Florida and Georgia, and ‘Brinkhaus’ in Vancouver and Calgary,” said company president and chief executive officer (CEO),  Jean-Christophe Bédos.

“Signage reflecting this new trade name will be changed at our current retail stores over time, while signage at our new stores already reflects this change.”

Birks Group’s ticker symbol on the New York exchange is now BGI.

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