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Cindy Crawford launches Santiago Omega store

Cindy Crawford at a gala celebrating the opening of an Omega boutique in Santiago, Chile.

Supermodel and businesswoman Cindy Crawford helped open the doors to an Omega store in Santiago, Chile.

This is the seventh boutique in Latin America for the Swiss brand and its first in Chile.

“We are committed to establishing stores at the best retail addresses around the world and we are pleased to add Santiago to that list,” said Raynald Aeschlimann, Omega’s vice-president and international director of sales, retail and distribution.

“Our expansion in this dynamic region reflects the growing enthusiasm for luxury products in the Chilean market and shows that Omega’s sophisticated timepieces, innovative watchmaking, and quality products resonate with Chileans.”

Following the opening, Omega hosted an event at the Quinta Normal Park site of The Santiago Museum of Contemporary Art, which included guests from all over Latin America. Crawford addressed the gathering, wearing the Omega Constellation ‘Quarter Moon,’ which marked the timepiece’s debut.

“When I started working with Omega in 1995, the company already had a great reputation as a watchmaker,” she said. “It was an honour to collaborate with the brand on the design process of some of the earlier Constellation models. Representing Omega continues to be an amazing adventure, and I love being a part of the Omega family.”

Aeschlimann commented on Crawford’s 18-year partnership with the brand.

“Cindy has been promoting our products longer than any other of Omega’s ambassadors and she is a perfect representative for our brand,” he said. “It has always been a pleasure working with her and her inspiration continues to be of great value to Omega.”

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