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Kameleon Jewelry launches shop-in-shop program

A shop-in-shop display—like this one by Kameleon Jewelry—can help draw customers’ attention to a brand.

Kameleon Jewelry is setting the stage to boost its brand power.

Retailers can now sign up for its shop-in-shop program, a clearly marked space within a jewellery store dedicated to Kameleon.

Through the use of branded furniture and signs, the sales tactic allows suppliers to create a larger brand presence within a store and help draw consumers’ attention to the ‘miniature specialty shop.’

Kameleon’s shop-in-shop program offers a choice of configurations to accommodate even small spaces, along with leatherette display stands, a 7-in. video screen, and custom-designed branded cabinets.

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