Festina Group has appointed Montreal-based Midore as its Canadian distributor.
The official timekeeper of the Tour de France, Festina is available in more than 90 countries.
“We see Canada as the perfect market for our watches, be it for our large, sporty men’s chronographs or our fashionable ladies’ feminine timepieces,” says Manon Colombies, Festina Group’s general manager.
“Canada has a spectacular range of demographics, and a multifaceted lifestyle brand is ideal for the market.”
Michael Negreanu, co-founder of Midore, says the introduction of a ladies’ line and downsized cases in the men’s collection will help create better appeal among consumers, as will lower price points. The Canadian-specific models range from $135 to $455, with 90 per cent of the watches priced from $149 to $265.
Negreanu says Midore’s established dealer network of more than 400 stores and a sales force across the country helped seal the deal.
“Festina has seen in Midore a worthy representative of the brand in this market, a company having both the capacity and understanding of the Canadian consumer,” he explains.
“As the exclusive Canadian distributor, we see great potential in the Festina brand for its attractive price points and value. We are confident we can mirror the success the group has had in other markets.” Â
