With more than 25 years of industry experience, Wasylyshyn has a wealth of knowledge and is a seasoned professional when it comes to helping jewellers maximize their success. He has written numerous articles about the impact of branded products and is an industry speaker and sales trainer.
“As the Canadian marketplace begins to adjust to the reality of a lower oil price and a slower economy challenging and changing times, both Alex & Ani and Thomas Sabo are perfectly equipped and suited to give Western Canadians the feeling of luxury at affordable price points,” says Wasylyshyn. “Neither of these great lines can succeed alone. It takes a jeweller who believes [in the product], attractive merchandising, a sales staff who can tell the story, and profitable inventory management. If a retailer believes, I look forward to helping with the rest.”