Pandora says it will introduce platinum-plated jewellery, marking the first time the company has used the precious metal in its collections.

The jewellery brand said the new pieces will be certified hypoallergenic and water‑ and tarnish‑resistant, and are designed to diversify Pandora’s use of precious metals while reducing its reliance on sterling silver.

Pandora said the expansion is enabled by a new plating technique that builds on its proprietary PANDORA EVERSHINE™ metal‑alloy core. The company said the process allows platinum plating to be applied using fine jewellery crafting methods that are already used across its collections.

Chief executive Berta de Pablos Barbier said the introduction of platinum-plated jewellery represents a strategic and quality-focused expansion for the brand.

“I am very excited to introduce this important expansion adding a new precious metal to our collections,” de Pablos Barbier said in a statement. She said the new pieces are crafted to high-quality standards and reinforce Pandora’s position in accessible jewellery.

She added that the innovation allows the company to respond to changes in raw material costs while continuing to offer jewellery suited for everyday wear.

The move comes as volatility in global commodity markets has affected cost structures across the jewellery industry, with silver and gold prices rising over the past year.

Pandora said introducing platinum-plated products will help reduce exposure to fluctuations in silver prices while maintaining accessible price points for consumers.

Unlike silver, platinum does not tarnish, the company said, and retains its shine even when worn at the beach, in pools, or during workouts. The metal is also certified hypoallergenic and suitable for sensitive skin.

Pandora cited consumer research conducted in July 2025 involving 23,000 participants, which found that 78 per cent of respondents recognized platinum as a precious metal, compared with 69 per cent for sterling silver.

The company plans to launch a pilot program for platinum-plated jewellery in the first quarter of 2026, starting with a carefully selected range of best-selling bracelets.

The pilot will take place across 30 stores and e-commerce platforms in northern Europe and will help guide a wider global rollout scheduled for the second half of 2026. At that point, Pandora stated it expects to offer additional platinum-plated bracelets along with a selection of charms.