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Pandora releases new campaign inspiring women to ‘See the Wonderful’

Pandora has launched its new campaign, “DO See the Wonderful,” in conjunction with the brand’s new autumn collection. In a partnership with three photographers—Sandra Semburg, Liz Sunshine, and Meredith Jenks—the images aim to celebrate life’s everyday moments.

“At Pandora, we want women to celebrate all the wonderful things they and other women do each day because these moments represent important fragments of their multifaceted lives. Pandora jewellery can act as a symbol of these everyday achievements and the things we cherish,” explains Pandora senior vice-president and chief marketing officer (CMO), Minna Philipson.

According to Pandora, a recent global research study found 80 per cent of women are inspired by photography which celebrates everyday triumphs. The campaign’s photographers were asked to capture women from all over the world enjoying these moments.

The images can be viewed at

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