Peoples Jewellers has announced a multi-year partnership with the Toronto Raptors, becoming the team’s official jeweller, according to Business Wire.

Launching with the 2025–2026 season, this collaboration strengthens Peoples’ presence at the crossroads of sports, culture, and fashion. Fans can expect a series of activations both inside and outside Scotiabank Arena, crafted to create unique and memorable experiences.

The partnership will showcase Raptors highlights alongside players’ personal style and key celebratory moments, creating an energetic mix of basketball and fashion.

Julie Yoakum, president of Peoples Jewellers, shared her excitement for this milestone, highlighting the brand’s dedication to supporting the Raptors, their fans, and jewellery lovers everywhere.

Jordan Vader, senior vice president of Global Partnerships at MLSE, underscored the importance of working with partners who elevate the fan experience.

He noted that this agreement builds on a strong foundation, as Peoples has served as the official jeweller of the Toronto Maple Leafs for over a decade.

For more details on this partnership, visit Peoples Jewellers.