A hyper-realistic ruby painting by Toronto-based jewellery designer and artist Reena Ahluwalia is set take centre stage at an upcoming charity raffle.
Valued at $10,000, the custom-made, hand-painted ‘Fire Under Ice’ canvas was donated by Ahluwalia to Greenland Ruby in celebration of the mining group’s five-year anniversary. Proceeds from the campaign will support the PinkPolarBear Foundation, a Greenland Ruby initiative focused on supporting international polar research in all disciplines and protecting inhabitants of Greenland affected by climate change.
Additionally, the fundraiser is ‘phygital,’ representing a first-of-its-kind within the gem and jewellery world. Only 500 raffle tickets will be available, and each donor will receive a limited-edition animated NFT of Ahluwalia’s painting.
“At its heart, my painting conveys the beauty of our natural world,” Ahluwalia says. “I hope my artwork and NFT will remind donors of the significant contribution they made and keep inspiring everyone to protect and nurture our environment and inhabitants.”
“This project is meaningful; I am honoured and thankful to the PinkPolarBear Foundation and Greenland Ruby for this valuable opportunity to fundraise,” she adds.
Inspired by the three-billion-year journey of the Greenlandic gems, the artwork and limited-edition NFT bring together technology, innovation, and the beauty of nature, Greenland Ruby says.
“As part of our anniversary celebration, we’re thrilled to be able to make such a grand contribution to the PinkPolarBear Foundation, with a campaign both original and innovative,” says the company’s chief commercial officer, Hayley Henning. “The original artwork on canvas, with 500 digital art NFTs, is a spectacular contribution from Reena, and we thank her for her incredible talent and generosity in making a tangible impact. Her depiction of our rubies in their icy landscape is perfect! There will be 500 winners, but with such a generous contribution, it will be the people of Greenland who will be the real benefactors.”
Tickets are available until September 2022. Donors will receive the animated NFT within 15 days of sharing their Crypto Wallet address. The recipient of Ahluwalia’s painting will be announced in end-September. For more, click here.