Renowned guitarist, Carlos Santana, unveils luxury jewellery line
Santana Now, an accessible luxury jewellery brand inspired by Carlos Santana, has launched with an e-commerce site.
The brand will also debut at the JCK Las Vegas Show from May 29–June 1, 2026.
Developed by Noreen Paris in collaboration with Santana, the jewellery promotes themes of peace, unity, and spiritual connection, with prices ranging from $115 to $1,595.
The debut collection, Unidad (Spanish for unity), features symbolic motifs and incorporates authenticated Woodstock wood.
A portion of the proceeds supports Santana’s Milagro Foundation.
The brand will expand its retail distribution later this year, with the current exclusive availability online.
At JCK Las Vegas, visitors can explore Santana Now and view an autographed Carlos Santana guitar at the National Chain booth #23099.
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About Carlos Santana Carlos Santana is a legendary musician with more than five decades of influence, known for blending Afro-Latin, blues, rock, and jazz. He is a 10-time GRAMMY winner and three-time Latin GRAMMY winner, notably earning nine GRAMMYs in one night for his 1999 album “Supernatural.” Santana is recognized as a Rock and Roll Hall of Fame inductee and a Kennedy Center Honoree. Rolling Stone ranks him #11 on its list of the “100 Greatest Guitarists of All Time.” |
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