A Los Angeles-based jewellery brand is celebrating a quarter-century in the biz.
In honour of the benchmark, Uneek has introduced ‘It’s All About U,’ a year-long campaign inspired by stories of women fulfilling multiple roles in their daily lives. The launch, Uneek says, is an “homage to women’s strength, resilience, and commitment to achieve their goals and overcome challenges.”
New pieces include the ‘Boss Babe,’ the ‘Delicate Femme,’ the ‘Vintage Fashionista,’ and the ‘Modern Mom.’
“This campaign is a tribute to all the women who have supported my brand—the brides who love their Uneek engagement rings, the daughters who received their first diamond piece as a graduation gift, and to the mothers who worked hard to raise their children and keep their family together,” says the company’s founding president and master designer, Benjamin Javaheri. “A Uneek piece will not be beautiful without the extraordinary woman who wears it. It is only made meaningful when the woman wearing my design makes it her own.”