Stuller has partnered with the American Gem Trade Association (AGTA) to improve the visibility of responsibly sourced coloured gemstones on its online platform.

The companies say the collaboration is built on shared commitments to education, fair business practices, and integrity across the coloured gemstone industry. As part of the partnership, gemstones sourced from AGTA-member vendors now feature clear digital badges on Stuller.com, a move intended to streamline the process for jewellers seeking suppliers that follow AGTA standards.

 “We’re always looking for ways to add value to the shopping experience,” says Alissa Talbot, executive director of diamonds and gemstones at Stuller. “By providing visibility to gemstones sourced from AGTA member vendors, we’re giving our customers an added layer of transparency and trust when they purchase.”

AGTA leaders emphasized that the new online identification system reflects the association’s focus on ethical sourcing.

Bruce Bridges, president of the AGTA board of directors, says choosing AGTA gemstones through Stuller offers buyers “more than beauty,” noting that each stone comes from vendors who follow principles of fair business and high ethical standards.

“The AGTA logo is a mark of trust, allowing customers to buy with confidence and pass that confidence on with every creation,” he says.

AGTA-sourced gemstones are now available at Stuller.com/AGTA.