Tiffany & Co. opened a new flagship store in Tokyo’s Ginza district, marking the brand’s largest location in Asia to date. The building was designed by Japanese architect Jun Aoki, with interiors by New York-based architect Peter Marino. The exterior features a gradient facade transitioning from Tiffany’s signature blue to white, referencing the brand’s established design identity.

Inside, visitors will find a curated archive of historical pieces, immersive art displays, and Japan’s very first Blue Box Café, set to open in August under the culinary direction of acclaimed chef Natsuko Shoji.

Spanning more than 2,415 m² (26,000 sf) and rising nearly 66 m (217 ft), the multi-level boutique is as much an art gallery as it is a retail destination. Over 50 contemporary artworks by celebrated artists such as Damien Hirst, Julian Schnabel, and Donald Judd will be on display throughout the space.

Tiffany has operated in Japan since 1972. The Ginza location expands on that history, incorporating retail, archival displays, and art installations. The space also includes the brand’s core collections, such as Lock by Tiffany and HardWear by Tiffany, in addition to various diamond jewellery pieces.

Several limited-edition items will be sold in conjunction with the store’s launch. These include a rose gold Lock pendant with a single diamond, a white gold Lock bangle with aquamarine and diamonds, a Bird on a Flying Tourbillon watch featuring a Tiffany-themed dial, and a Carat 128 aquamarine watch modeled after the Tiffany Diamond.

The new location is positioned not only as a retail space but also as a venue for curated experiences tied to the company’s heritage and design approach.