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U-Boat sets up shop in Florence

SB_crop-J93A5177-2Watch brand U-Boat has opened its third Italian flagship store, this time in Florence, the capital of the Renaissance. 

The store is nestled on the pedestrian Ponte Vecchio, the oldest bridge in Florence, which spans the River Arno. It is one of the few remaining bridges with houses.

Last year, the Italian brand opened a boutique in Milan’s Corso Como, followed by another, its 18th, in Hong Kong.

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