I’m curious about how jewellery merchants of long ago could buy diamonds and know for certain they were purchasing the ‘real thing’ and not another variety of cut, colourless gemstone. How often did they worry about that?
Using the 4Cs (colour, clarity, cut, and carat weight) to explain diamond pricing was developed by the Gemological Institute of America (GIA) in the 1950s. At that time, cloudy diamonds were considered ‘industrial-grade’ stones and were not set in jewellery.
Lucara Diamond Corp. has christened its 1758-carat stone ‘Sewelô.’ The name, which translates to ‘rare find’ in Setswana, was selected from more than 22,000 submissions in a contest open to all citizens of Botswana.
Today’s jewellery consumers are discerning and often make purchases based on sustainability, ethical business practices, and labour sourcing. Many who are purchasing gemstones, however, have misconceptions about the natural diamond industry, as the progress many countries have made within this field is not widely understood.