Providing jewellers with the information required to satisfy consumers’ evolving diamond expectations is the driving force behind the latest offering from the International Gemological Institute (IGI).
Your client has found ‘the one’ and now it is time for the next big decision: choosing engagement and bridal jewellery. Much like vows, these pieces are forever, which makes the selection process all the more important. Perhaps your client hopes to make these eternal pieces as colourful as their personality by incorporating a natural colour diamond. How do you help them pick the right shade? What should you look for? Which colours are within their budget?
In “Sourcing ‘responsible’ diamonds: Where morality meets storytelling,” Marc Choyt and Kyle Abram discuss marketing narratives as they pertain to jewellery sourcing, unpacking the complicated relationship between the diamond industry and Russian mining groups.
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