The Kimberley Process, which aims to halt the flow of conflict diamonds, never loses its power to frustrate and disappoint. Perhaps this is because the stakes are so high, the possibilities so real, and the results of its initiatives so meagre.
The growing popularity of gem-quality lab-grown (also known as ‘synthetic’ or ‘cultured’) diamonds has caused a relentless marketing battle between diamond mining companies and gem-quality lab-grown diamond producers. Both contenders know corporate social responsibility (CSR) initiatives are key in appealing to the values of consumers.
Whether you have 10 years of experience in the business, 30, or even two, at some point you have probably found yourself in front of a customer having a hard time coming up with natural options for gemstones that fit his/her budget, taste, and dreams.