Tag: marketing campaign

Diamonds might be forever, but their slogan isn’t

October 7, 2016

Decades after the campaign “A diamond is forever” got its start, a new slogan and marketing campaign have been crafted for the diamond industry. The “Real is rare. Real is a diamond,” campaign launched this week with the goal of capitalizing on the Millennial. Millennials are a market worth targeting, as recent reports have shown… Continue reading...

PMG Marketing releases Elegance catalogue

March 28, 2013

PMG Marketing is set to launch its newest catalogue, Elegance, a collection of jewellery marketed under the Leslie's banner in the United States.

Persona ad campaign nabs marketing award

January 25, 2013

Persona beads took home the top prize at the 2012 MarCom Awards for its BEad INSPIRED Campaign.

Stephen Webster taps British model for new ads

May 2, 2011

British jewellery designer Stephen Webster has signed on model Daisy Lowe for his new advertising campaign.

Group launching silver campaign

December 15, 2008

A growing interest in higher-end silver jewellery is spurring the launch of a new marketing campaign to promote the metal among style-conscious 'recessionistas.'

De Beers is making it forever

July 7, 2008

De Beers Group Marketing is now known as Forevermark. The name change comes as a response to aligning the company's marketing arm with its new brand of diamonds.

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Tag: marketing campaign

Diamonds might be forever, but their slogan isn’t

PMG Marketing releases Elegance catalogue

Persona ad campaign nabs marketing award

Stephen Webster taps British model for new ads

Group launching silver campaign

De Beers is making it forever

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Tag: marketing campaign

Diamonds might be forever, but their slogan isn’t

PMG Marketing releases Elegance catalogue

Persona ad campaign nabs marketing award

Stephen Webster taps British model for new ads

Group launching silver campaign

De Beers is making it forever

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