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A brief history of jewellery marketing

The information super-highway has completely and irrevocably changed the way merchants, including jewellers, interact with their marketplace.

Communicating clear CAD expectations

Your ability to offer custom design to your clients is based largely on your communication skills. Can you extract the proper information from your customer and convey it simply to your computer-aided design (CAD) operator?

Say ‘yes’: Dazzling designs for the modern bride

When it comes to bridal jewellery, today's couples are on the hunt for fresh, innovative twists on a classic symbol; one that can express their unique love story while remaining on the cutting edge of fashion.

Interpretation of colour

Colour is an integral part of life. These shades and hues stir up emotions and help us express ourselves. In jewellery, coloured gemstones spark curiosity and passion. What would life be without colour?

Metal magic crafted using anticlastic raising

While most modern jewellery is cast in a mould, stamped by a machine, or formed from wire, a few innovative individuals have been creating pieces from a thin, flat sheet, or strip of metal.

Where Black lives don’t matter to jewellers

Today’s jewellers widely recognize caring for the future is in their best interest—namely because millennials and gen-Z consumers tend to shop their values.
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