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Catching up with… Bénédicte Lavoie, co-owner of Pierres de Charme

Jewellery Business recently spoke to Bénédicte Lavoie, co-owner and vice-president of Montréal-based fine gemstone supplier, Pierres de Charme (PDC).

A regular contributor to the magazine, Bénédicte is a specialist in fine coloured gemstones, as well as a Fellow of the Gemological Association of Great Britain. She co-owns PDC with her mother, Martine Lavoie, who is the company’s president. 

This year, PDC marks 10 years in business, and, in celebration, Bénédicte and Martine are hosting a networking opportunity for the jewellery industry. The event, which will be held Aug. 31 in Saint-Laurent, Qué., will feature a silent auction with proceeds supporting the Niassa Lion Project. (For more information on how to donate, email

We spoke to Bénédicte about what attendees can expect at the event and got her take on which gemstones are hitting the mark these days. 

Check out the exclusive video interview below.

If you’re a Canadian jewellery retailer and you’d like to chat, drop me a line at I’d love to hear from you!

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