Personalization as a competitive advantage

How can an independent jeweller hope to compete in a crowded marketplace dominated by power retailers and national chains? When you consider retail jewellery chains in Canada, the high-end chains are destination locations that offer quality products and unique styling within a well-defined brand and typically elevated levels of...
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The allure of the Tiffany Diamond

By Dr. Lucille Daver

Intense yellow diamonds, also known as “fancy yellow” or “canary yellow” diamonds, present a yellow pigment due to nitrogen atom impurities in their crystalline structure. These stones are incredibly rare. The legendary Tiffany Diamond, discovered in 1877, is renowned as one of the largest...

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A case study in AI jewellery design

Artificial Intelligence (AI) is rapidly revolutionizing businesses across all industries. It allows designers to visualize concepts in seconds that once took months to create, offering remarkable potential to streamline the creative process. However, “designers need to build experience prompting AI tools to be able to extract useful results from...
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A retailer’s guide to boosting sales

The jewellery market is quickly evolving. To succeed, retailers must be prepared to adapt and innovate. Whether you’re a small independent store or a larger chain, the strategies you implement today will shape your success tomorrow. So, how can you ensure your business is ready to shine in 2025?
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The gold standard: A 75-year legacy of luxury

A family-owned gem in Ottawa, La Maison d’Or, meaning “house of gold” in French, is a jewellery store that truly lives up to its name—in more ways than one. Beyond the glittering gold pieces showcased behind display cases, the gold promised in the name reflects the store’s commitment to...
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Process mapping as a threat mitigation tool

Most businesses, especially those that have been around for a while, have established methods for handling their tasks. Process mapping is a visual tool for depicting the steps of a process and clearly describing them in a corresponding document. While outlining and documenting business processes is useful for initial...
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Navigating Tanzania’s gemstone market

Tanzania is known for its rich deposits of gemstones, which play a significant role in the country’s economy. The country’s gemstone market is primarily centred around several key gems, such as tanzanite, garnet, tourmaline, diamonds, etc. This article will touch on a few famous Tanzanian gems and the country’s...
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Streamlining for success

Streamlining jewellery manufacturing operations is critical for any company’s success and growth. Efficient processes lead to better communication, more compelling product narratives, and well-trained sales teams, all of which can significantly enhance the bottom line. To overcome these challenges, implementing standard operating procedures (SOPs) that are shared across all...
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