By David J. Sexton
With the rise of online marketing, it is likely your jewellery store has a social media presence. Yet, have you given proper thought to what you should and should not be posting? Before you share anything and everything about your store, it is important to think strategically about a direction for your social media channels and to set some guidelines to avoid putting your store at risk.
There are many factors to consider when planning your social media strategy. How much time will you and your staff devote to these pages? How often do you want to post? Who is monitoring and responding to feedback? And maybe most importantly, what type of content do you want to promote to your audience? Here are a few tips to consider to minimize the risk to your business when creating your social media approach and developing an online presence.