Across industries, trade show business has declined substantially for the first time in 25 years. Trade shows still hold significant value and importance, but they need innovation. How can we make the experience more worthwhile for people?
Three-quarters of all Canadians have a smartphone or mobile device. As you would expect, this radically impacts retail businesses. Shoppers use mobile devices to discover and research designers, brands, and products prior to making purchases.
Ask any business owner about the importance of giving back, and they’ll never undersell its value. Finding ways to resonate with clients, especially the ever-elusive millennial shopper, can prove a challenge.
The world of blogging may seem daunting at the outset, but it can be an important business tool that yields long-term results, growing your customer base and establishing your business as an authority within the industry.
Throughout the year, I see and speak with hundreds of jewellery retailers at industry events, including JCK Las Vegas and AGS Conclave, and so many of them have the same concern. They’ve heard plenty about how essential multi-channel marketing is in today’s crowded, competitive marketplace, but they know they have limited time and resources. Is it possible, they ask, for a business owner like them to have a multi-channel marketing strategy?
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