By Jurgen J. Maerz
The price of platinum compared to gold has helped turn more consumers on to taking their jewellery up a notch, particularly in the bridal category. And while many might still prefer gold over the naturally white precious metal, the category as a whole is growing, especially in markets like China. Canadians, however, have traditionally embraced it and continue to do so.
To gain a better understanding of how to sell platinum—which is rare and relatively pure as an alloy—let’s take a closer look at its characteristics.