Platinum has been known for centuries, but until recently, it was a mysterious novelty that frustrated the Spanish conquistadors who found it when panning for gold. They were baffled by the white metal bits mixed with gold nuggets that were difficult to separate and could not be melted.
When Greg Merrall’s students called him over to look at what they’d found, he knew right away it certainly wasn’t silver. Although the coins they had purchased from a Toronto supplier carried the appropriate stamp, once melted, the metal neither looked like 999 silver nor acted like it.
Nine-karat, 14-karat, or 18-karat? If you carried only one in your store, which would it be? This may seem like a no-brainer. You may opt for the higher karat for obvious reasons, such as more gold content. Or maybe your customers find the shine of gold in higher karats more brilliant and eye-catching. It could be also that they just like the cachet and luxury factor these metals possess.
The price of platinum compared to gold has helped turn more consumers on to taking their jewellery up a notch, particularly in the bridal category. And while many might still prefer gold over the naturally white precious metal, the category as a whole is growing, especially in markets like China. Canadians, however, have traditionally embraced it and continue to do so.
Platinum is a chemical element with the symbol Pt and an atomic number of ’78.’ Its name is derived from the Spanish platina, meaning ‘little silver.’ It is a dense, malleable, durable, and white metal with a very high melting point.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
1 year 24 days
The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.