Consumers will become even more focused on the impact of corporations on the environment, says CIBJO.
With six weeks to go before CIBJO Congress in Tel Aviv, the group is releasing a marketing and education special report urging the industry to take note of how it operates and interacts with the world around it.
“We only have to look at the headlines in 2012 to understand consumer concerns—pollution in Beijing and Hong Kong, massive storms in the United States, and the droughts in India and Africa show us why multitudes of people recognize the major issues related to the environment,” says the report’s author, Jonathan Kendall.
“No one can deny the management of corporate environmental impact has become a hot topic in the world today, especially in the minds of 15- to 35-year-old women, a key group of purchasers in the jewellery industry.”
CIBJO Congress will be held May 7 to 9. For a copy of the report, click here.