Print full article

JCK Las Vegas enhances its show experience

A product-oriented show floor, more days at LUXURY, and additional buying opportunities await visitors at this year’s JCK Las Vegas.

Now being held at the Mandalay Bay, the show will be organized by the following categories:
• AGTA Gem Fair;
• Design;
• Hall of Time;
• Diamond Plaza;
• Equipment Technology and Supplies;
• LUXURY at JCK; and
• World’s Fair.

The setup also includes member pavilions like the Plumb Club, Prestige Promenade, and VicenzaOro Italian Club.

Aimed at providing a more efficient buying experience, the show floor will now be organized by product segment, including silver, bridal, fashion, jewellery, and pearls. The layout is also designed to allow buyers to move more easily from location to location and compare prices.

“JCK Las Vegas 2011 will present many new and exciting improvements,” said Yancy Weinrich, industry vice-president of JCK Events. “Going into our 20th year, we feel confident there’s only one destination for buying, connecting, and building business—and that’s JCK Las Vegas. We have created this new experience with buyers’ needs at the forefront of our thinking and planning. As a result, we believe that with the early signs of the economic recovery, robust holiday season, and consumers looking to invest in a ‘sure thing,’ JCK will be the one industry event not to be missed this year.”

Changes also include expanded show days at Equipment Technology and Supplies and AGTA, while LUXURY will be held from May 31 to June 6.

In addition to Swiss Watch at JCK’s roster of past exhibitors like Baume & Mercier, TAG Heuer, Harry Winston, and Ulysse Nardin, the show now welcomes Breitling.

JCK Las Vegas will be held June 3 to 6.



Leave a Comment


Your email address will not be published. Required fields are marked *