Pandora names industry newcomer as CEO

February 26, 2019

Alexander Lacik has been appointed CEO of Pandora.[1]
Alexander Lacik has been appointed CEO of Pandora.

More than five months after Anders Colding Friis’ resignation[2], Pandora[3]’s board of directors has appointed Alexander Lacik as the company’s new CEO.

A newcomer to the jewellery business, Lacik most recently served as CEO of Britax Ltd., a U.K.-based child safety equipment manufacturer. He has also held management positions with Reckitt Benckiser, a consumer goods company, and previously worked in sales and marketing with Procter & Gamble.

Peder Tuborgh, chair of Pandora’s board of directors, believes Lacik will be “instrumental” in the execution of ‘Programme NOW,’ the jewellery company’s current strategy[4] for cutting costs and improving its overall efficiencies.

“Alexander is a brilliant marketer and brand architect and has throughout his career shown himself as a great leader and a highly effective executor,” Tuborgh said. “His skills and experience will be key to revitalizing the Pandora brand.”

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  2. Anders Colding Friis’ resignation:
  3. Pandora:
  4. the jewellery company’s current strategy:

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