Tracked jewellery collections with a clear and transparent chain of custody will be the focal point of Rio Tinto’s global diamond sales and marketing initiatives.
“We see a unique business opportunity for the industry to tap into the changing expectations of a new generation of consumers who want to know where their diamonds come from,” said Bruno Sané, general manager of marketing for Rio Tinto Diamonds.
Over the weekend, Rio Tinto launched its 2016-2017 ‘Diamonds with a Story’ collections at JCK Las Vegas, which included pieces from the following six U.S. jewellery designers:
- Paige Novick;
- Xiao Wang;
- Jennifer Dawes;
- Matthew Campbell Laurenza;
- Suzanne Kalan; and
- Sandy Leong.
These collections comprise Australian tracked diamonds and are available to retailers through Rio Tinto’s manufacturing partners.
“Increasingly, the value of a diamond is tied to where and how it was mined, how it was cut and polished, and the process of bringing it to sale,” said Simon Trott, managing director of Rio Tinto Diamonds.
“This is a very reasonable expectation that is steadily reshaping the diamond industry for the better.”