There’s a lot to say about the power of branding. The Polar Bear Diamond was among the first wave of branded diamonds. De Beers had just discontinued its Diamond Promotion Service (DPS), so the timing was opportune. The Polar Bear brand relied on Canadian origin as its primary differentiator; juxtaposing Canada’s pristine image to that of blood and conflict in Africa. The idea of branding a diamond, from the very beginning, is founded in the promotion of one diamond at the expense of others.
Dominion Diamond’s CanadaMark is collaborating with Brilliant Earth on an exclusive collection of bridal and fine jewellery. Launched earlier this month, ‘Signature Collection Featuring CanadaMark’ comprises engagement rings, wedding bands, diamond studs, and bracelets featuring Canadian diamonds cut to Hearts and Arrows.
Vancouver retailer Fame Diamonds has taken the top prize at Dominion Diamond Corp.’s inaugural CanadaMark Jewellery Competition. The company announced the winner at a cocktail reception at JCK Las Vegas over the weekend.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
1 year 24 days
The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.