Your irresistible offer
November 13, 2014
As a customer, you've no doubt received scads of sales pitches from companies trying to sell you something, the vast majority of which you ignore, tune out, or reject outright. When the tables are turned and you are the one making the proposal, there are three key elements you should consider to help make your offer more compelling. These components comprise what's known as your unique selling proposition or 'USP.' When I speak at conferences for sales and service teams, this is one of the simple tips I share for converting prospects into buyers. Whether you're making your proposal in person, through a brochure, or on your website, you may find you'll have more impact by including these three elements"¦
