Tag Archives: search engine optimization

Online reviews: Why they matter to your reputation and your bottom line

Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a company’s success or failure. If a company disappointed a customer, a phone call was likely placed or a letter mailed to voice displeasure. When a client was extremely thrilled with a product or service, there may have been a phone call, although we all know it is human nature to complain more than it is to give praise.

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