Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a company’s success or failure. If a company disappointed a customer, a phone call was likely placed or a letter mailed to voice displeasure. When a client was extremely thrilled with a product or service, there may have been a phone call, although we all know it is human nature to complain more than it is to give praise.
If you thought the bridal market was all about tradition, think again. Today’s brides and grooms are social-media-savvy and as such, expect your business to tweet, Facebook, or Instagram with the best of them. Having a social media presence is no longer an option—it’s a necessity.
In the early days of the Internet, there was a land grab within Google search results pages where ranking for generic, high-volume keywords led to riches for some and left countless others scratching their heads.
Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full-time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.