Silver is sometimes looked at as secondary to gold. However, offering silver pieces (including gold-plated items) can make jewellery more accessible, increase turnover, and help retailers reach a wider customer base.
What needs drive the modern consumer? How can a business thrive in a constantly evolving market? These are just a few of the questions that inspire Moniruz Zaman, president and CEO of Toronto-based distributor Bullion Mart, to drive his business forward.