Silver is sometimes looked at as secondary to gold. However, offering silver pieces (including gold-plated items) can make jewellery more accessible, increase turnover, and help retailers reach a wider customer base.
What needs drive the modern consumer? How can a business thrive in a constantly evolving market? These are just a few of the questions that inspire Moniruz Zaman, president and CEO of Toronto-based distributor Bullion Mart, to drive his business forward.
It’s sometimes assumed silver must play second fiddle to gold, but this metal offers elegant, stylish shimmer that never goes out of fashion. Bask in the gentle glow of these understated pieces and offer your customers silvery styles that go for gold.
The predominantly silver jewels of the mid-century modern period offered a distinctive style and visual impact for wearers at the time, featuring simple, organic forms made from basic materials without a lot of superfluous ornamentation.