In this last article on fishing for sales, we will examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. So far, we have discussed finding the proper location (i.e. the hot spots) and using the right equipment (meaning,...

Last time, we discussed the importance of finding the right location—or hot spot—when it comes to fishing and sales. Now we turn our attention to the importance of using the right equipment, by which I'm referring to your selling skills and knowledge.

Last time, I shared with you the concepts of successful fishing and how it relates to the sales floor. In short, there are three important things you will need to find success in fishing: the right location, the right equipment, and the right bait. If you are missing anyone...