Marketing

Pop goes the world: Building buzz and brand awareness with pop-up shops

August 1, 2015

Savvy business owners are cashing in on the new phenomenon of pop-up shops. This increasingly popular form of marketing and promotion allows retailers to reach a wider audience through temporary high-traffic venues.

AGS/AGS Labs retain Luxury Brand Group

July 9, 2015

American Gem Society (AGS) and AGS Laboratories have appointed Luxury Brand Group (LBG) as its public relations and brand development agency.

De Beers, Dominion, and others form Diamond Producers Association

May 28, 2015

Joint marketing activities, along with trade and consumer research, are just two of the initiatives on the agenda for the newly created Diamond Producers Association (DPA).

The modern-day sales presentation: Establishing trust to open lines of communication

May 11, 2015

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? For me, the first thing that comes to my mind is taking my car to the auto repair centre. Clearly, I am there to have something done to my car. However, to not look ignorant, I act like I know what needs to be done and offer very little information. I do this because I have the sneaky suspicion they are going to rip me off or overcharge me for their services. The simple fact is I know nothing about car repair and the person who can help me has not yet gained my trust.

Pics and clicks

May 1, 2015

Here are five easy, practical ways a retailer can capitalize on the social media drive in the bridal market. Be sure to have a good-quality, Bluetooth-enabled digital camera on hand.

Social media security: How to safely represent your store online

May 1, 2015

With the rise of online marketing, it is likely your jewellery store has a social media presence. Yet, have you given proper thought to what you should and should not be posting?

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Others

Marketing

Stuller launches corporate blog

Pop goes the world: Building buzz and brand awareness with pop-up shops

AGS/AGS Labs retain Luxury Brand Group

De Beers, Dominion, and others form Diamond Producers Association

The modern-day sales presentation: Establishing trust to open lines of communication

Pics and clicks

Social media security: How to safely represent your store online

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Marketing

Stuller launches corporate blog

Pop goes the world: Building buzz and brand awareness with pop-up shops

AGS/AGS Labs retain Luxury Brand Group

De Beers, Dominion, and others form Diamond Producers Association

The modern-day sales presentation: Establishing trust to open lines of communication

Pics and clicks

Social media security: How to safely represent your store online

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